Dubai, October 28th
SAP Concur Day UAE 2025
SAP Concur Day UAE 2025
We are excited to announce the 5th edition of SAP Concur Day Dubai that will take place on October 28th at The W Hotel, in Jumeirah Palm, Dubai. This year’s theme, Move Your Business, is more relevant than ever as organizations strive to adapt to the rapid evolution of digitalization and generative AI.
What to expect
What to expect
Our goal is to make this event the flagship event in the travel and expense sector, and to achieve that, we strive to innovate and improve it year after year.
- Be inspired by expert opinions from the travel and corporate expenses ecosystem, learn best practices, and network.
- Listen to detailed success stories from our customers: benefits, insights, and lessons learned.
- Discover all the latest product updates and innovations from SAP Concur
Partners
Customers
Date
09:00 AM
Networking Breakfast
10:00 AM
Start your engines: Leading the Age of AI with SAP
10:15 AM
Taking Pole Position: The New Concur
10:30 AM
Formula of Succesful Strategy: ARAMEX
10:45 AM
Driving Efficiency: The future of Payments with AMEX
11:00 AM
Accelerating Success: ACWA Power Success Story
11:15 AM
F1 Mercedes-AMG Petronas Team: How to Turbocharge Spend Management
11:20 AM
Pitstop to Success: The future of Travel Management
11:40 AM
Accelerating Success: NTT DATA & Mercedes-Benz
11:55 AM
Fastest Lap: Needs and expectations to the future
12:15 PM
Finish Lane: Wrap up & Conclusions + Award Winners
12:40
Fueling Connections
Speakers
Nimi Mehta
Founder of SPKR, TV Host, Dubai One TV
TV & Radio Presenter, MC & Speaker, Podcast Host; based in the UAE. Founder of SPKR, a program dedicated to empowering professionals through communication and public speaking across all industries. Host of LIVE daily TV show #DXBToday on Dubai One TV, weekdays 8.00PM GST. Previously long-standing radio host of 5 years at Channel 4 Breakfast Show on 104.8FM Channel 4 Dubai. MC of the biggest stages across the UAE; META Spark AR Awards, Globe Soccer Dubai, Museum of the Future and many more. Speaker on the importance of one’s voice and how harnessing that voice can change the projection of your life; personally & professionally. Podcast Host of EVERYTHING LEGIT: The Nimi Mehta Podcast. Guests include, Steve Harvey, Gary Vee & Liza Koshy.
Marwan Zeineddine
Managing Director SAP UAE
I have followed a deliberately diverse career path that spans software development, project management, outsourcing services, implementation, consultancy, and sales. That for sure includes people management and different leadership roles. Success is what gets me excited every day. I am currently helping my clients in their transformation journey and help the world run better and improve people's lives. On the personal level, I love discovering and sharing great ideas and stories - stories and ideas that educate, inspire, and transform people's lives and careers. I'm passionate about nature (go green), sports, history, and new technologies. As I work on my goals, I always remember my favorite value - Demand Excellence. I try to demand that of my team, colleagues, friends, and even my clients, but most of all, of myself as a professional.
João Carvalho
Head of SAP Concur | Southern Europe, Middle East and Africa
Passionate by new technologies and the way mobile devices, artificial intelligence and social networks are changing our lives. We are facing the biggest technological revolution mankind ever saw and that certainly will generate a magnificent economic and social transformation. During my career in IT consulting and SW industry I helped companies to address Innovation and capture business benefits. I held several positions in organizations such as Accenture and SAP and in different geographies like Portugal, Italy and Spain. MBA by IE Business School and Industrial Engineer by Minho University in Portugal.
Vimal Patel
Director Solution Consulting EMEA South
Vimal is a highly motivated, driven individual, leading the strategic drive to empower business efficiencies across a wide range of organisations from around the globe. He has an extensive background in business technology spanning over 20+ years and has been involved in supporting the cloud transformation strategy of many well known local & global companies. Having been with SAP Concur since 2016, in various locations, he has an understanding of the challenges of process transformation and how to ensure high levels of adoption.
Darryl McGarvey
Director, Travel, Partner Success EMEA at SAP Concur
Working in the corporate travel sector for several years, , I've had significant sales success as an individual contributor, managing the sales cycle to deliver profitable new business wins, and successfully account managing multi-million pound multi-national customers. Additionally, I have experience of recruiting, managing and developing highly performing sales teams, and I deliver consistently excellent results, both individually, and from any team I manage, creating an environment that is positive, encouraging and motivational, while delivering against tough targets.
Dania Abuassy
Sales Manager at SAP Concur
With over seven years at SAP, my career is a testament to driving substantial growth in the competitive MENA South territories, consistently exceeding sales targets and propelling the SAP Concur business to new heights. My track record includes an impressive 401% sales achievement in 2021 and selection for SAP's prestigious leadership and Catalyst programs, underscoring my commitment to innovation, accountability, and a growth mindset that delivers impact.
Giorgio Galli
Senior Cloud Channel Sales presso SAP Concur
I have acquired extensive experience in roles of responsibility within multinational companies, collaborating with international teams. My background spans sales, business development, and consulting, including leadership positions where I successfully guided teams to achieve key objectives.
Nathalie Akl
Customer Engagement MENA
Professional customer-oriented approach with high quantitative and analytical reasoning
Emma Garcia
Senior Solution Consultant EMEA South SAP Concur
As a SAP Concur presales specialist, I love listening companies actual T&E process, analyse situation and offer always the best solution to ensure the company spend is managed better and makes lives easier! This is done by improving and automatizing processes and empowering employees! Over my career, I have come across different roles in Services ( Service Manager, Project Manager,etc) where I received valuable work experience in customer care, presales and SAP Concur. If you’d like to transform digitally your current T&E process, ensuring better control & compliance, employee experience, expense management & overall optimization, please drop me a private message!
Russell Braithwaite
Chief Financial Officer at Mercedes AMG F1 Petronas
Russell joined the team in 2018 as it was on its way to a fifth successive world championship. Mercedes-Benz has long been ingrained in his career; having joined parent company Daimler in 2002 as a financial controller in the UK, he shifted gear to become general manager of operational excellence and distribution of Mercedes-Benz before becoming CFO of the brand's Middle East operations in Dubai. "We love being measured against the stopwatch, but we also want to be on top from business point of view"
Randy Abu Tarboush
Global Director of Technology Strategy and Corporate at Aramex International
Randy Abu Tarboush serves as the Global Director of Technology Strategy & Corporate at Aramex, guiding technology innovation and digital transformation. With over 25 years in technology leadership, including roles as VP and Group CIO for IHS Towers and two decades in British American Tobacco, a FTSE 100 multinational FMCG company, he brings deep expertise in technology strategy and transformation. As a key member of executive committees across industries, Randy has been instrumental in driving success through strategic technology initiatives.
Walter Brichetto
HRIS Director at ACWA Power
Walter is a passionate professional currently leading the Global HRIS Department for AcwaPower. He has deep expertise on HR processes, operating models and technologies, and he is enthusiast about HR innovation and new trends. He led several projects during his consulting and corporate career for international companies of different industries and size, with the main focus on improving employee experience and supporting the HR strategy execution through effective digital solutions and processes.
Gokce Bezmez
CIO at Mercedes Benz Türk A.Ş.
Experienced Chief Information Officer with a demonstrated history of working globally in the automotive industry. Strong information technology professional skilled in Business Process, IT Strategy, Manufacturing, and Management. Strongly part of business in the new digital era.
Ihab Mawla
Vice President Corporate AMEX Middle East
Seasoned Leader with an impressive track record of success in executive leadership, spearheading strategic sales and Business Development Initiatives; 24 years of successful experience growing Business for numerous industry leaders (IT, Luxury Retail and Commercial Payment) Across the GCC and Levant with proven ability to lead business transformation.
Jason Hooper
Head of Digital Solutions at dnata Travel Management
With over 20 years of experience in the travel industry, I have gained extensive expertise in business travel and travel technology across multiple markets, including South Africa, the UK, the Middle East, North Africa, and India. Currently, I serve as the Head of Digital Solutions at dnata Travel Management, where I lead a team responsible for managing Travel, Expense & Payment solutions. In this role, I oversee technical sales, implementations, operations, support, and account management. My experience and leadership in the travel industry have allowed me to build strong relationships with clients and partners, ensuring their success in the rapidly evolving travel technology landscape.
Omprakash Harihara
Senior Director at BluePrint Technologies
SAP HCM and SuccessFactors Global Delivery Head having overall 23 + years of experience out of which 7 years of vast experience in SAP HCM and nearly 9 years in SuccessFactors delivery. Having experience in below SuccessFactors Sub-Modules: 1. Employee Central 2. Performance Management and Goal Management 3. Compensation Management 4. Calibration 5. Variable Pay 6. Recruiting Management 7. Recruiting Marketing 8. Employee Profile / Platform 9. LMS 10. Onboarding SAP HCM Expertise Sub-Modules: 1. OM and PA 2. Payroll / PU12 3. Time Management - Positive & Negative 4. Performance Management System 5. Travel Management 6. ESS / MSS 7. Recruitment 8.Training and Event Management Domain Experience: Having 6+ years of experience in Healthcare / Hospitality sector.
Ikram Ali
IT Consulting Manager at Birchman Group Middle East
As an IT Consulting Manager at The Birchman Group, I have over 13 years of experience in leading and delivering WorkForce Software solutions, CRM systems, and process improvement projects for various clients across industries. I am a certified technical and functional consultant for WorkForce Software, and I have a strong background in information technology, human resources, and payroll administration. My mission is to help clients optimize their workforce management and customer engagement strategies, by providing them with effective and innovative solutions that align with their business goals and needs. I work with a team of talented and dedicated consultants, who share my passion for excellence and customer satisfaction. Together, we have successfully implemented and supported multiple WorkForce Software deployments, UKG, SAP Concur, CRM integrations, and process improvement initiatives, resulting in improved efficiency, productivity, and profitability for our clients.
Soraya Nour
Middle East Territory Manager at Uber for Business
Soraya Nour is the Territory Manager at Uber for Business, she leads enterprise sales strategy and account management across the Middle East. In her role, Soraya oversees a diverse portfolio of high-impact clients, delivering tailored business solutions that drive growth and innovation in sectors spanning tech, finance, and beyond. Her work emphasizes strategic partnerships and transformative sales approaches, empowering organizations to leverage Uber’s platform for streamlined operations and enhanced productivity. With a Master’s in Management specializing in Digital Business from IE Business School, Soraya brings a unique perspective on how digital solutions can elevate business strategy and operational efficiency in today’s rapidly evolving market.
Andrea Melis
HR Transformation Partner at Deloitte
Andrea is a partner in Deloitte’s Human Capital practice, leading HR Transformation big projects in Italy, Greece and Malta. With 20 years of Human Capital consulting experience, Andrea has a track record in various aspects of HR transformation, including overall HR service delivery model, HR organization design, HR Shared Services design and HR Technology implementation (SAP HCM, Success Factors, Oracle).